More Michael Jordan Please
Look, it’s well-known that MJ is a company’s wet dream when it comes to moving merchandise, so, why is he not featured in more commercials? I don’t care if he’s retired, if all he does is golf and smoke cigars, get him in some commercials and I guarantee you’ll see a solid ROI. At least Gatorade gets it…
Have you seen this new commercial? The one where a whole bunch of Generation Y’ers gather around some dilapidated parking lot in the middle of the day and construct a mural of His Airness made out of Gatorade bottles. Yes, they should be out looking for jobs instead, but really, with what other generation would this incredible waste of time resonate as not only acceptable, but probable?
The point is pretty clear though – Michael Jordan is still relevant, and not only relevant, but still awe-inspiring. More so than any other athlete working today. Yes, Nike’s Witness campaign is incredible, but there’s just something about Michael Jordan that speaks on another level that LBJ has yet to reach. Maybe he will someday, but for now, keep Michael around. In fact, use him more. Now there’s an idea that’s G.
You can bet everything you have in your wallet or purse that I’ll be the proud owner of all 6 of these collector’s edition bottles featuring MJ’s mug. Lame? Maybe. But Gatorade’s That’s G folks are marketing precisely to me – to that sports-obsessed, basketball breathing, 1988 dunk contest worshiping freak who lives for this stuff. And believe me, there are thousands of us out there. Michael changed the game, and there’s no reason he can’t still change it again.
Nike, if you’re out there, if you’re listening, please – please feature Jordan in a new commercial or campaign in the way only you can. I’ll be waiting….drinking Gatorade….
dude, what are you, a clairvoyant? i believe i saw something on espn that they are counting down mj’s 23 greatest moments. chug some g, bro. you deserve it.